October Festival Spotlights

October in San Diego is one of the most exciting months of the year — warm weather, community spirit, and a calendar packed with outdoor family festivals. From La Jolla to Escondido, these events bring together thousands of local families, small businesses, and community programs — the perfect audience for preschools looking to make connections.

At Preschool Connect, we help preschools and childcare programs shine at these events through booth design, registration, and marketing support — so you can focus on what you do best: connecting with families.

Here are some of the top San Diego festivals this October that every preschool should know about 👇

🍷 La Jolla Art & Wine Festival

When: October 11–12, 2025

This signature La Jolla event brings together over 150 juried artists, live music, and family fun — including a Family Art Center hosted by Geppetto’s Toys. It’s the perfect mix of culture and community, and draws thousands of families who value creativity, education, and quality experiences.

Why preschools should be there: It’s a visually stunning, high-traffic event that gives preschools incredible brand visibility in an upscale but family-friendly environment.

🌴 Pacific Beachfest

When: October 4, 2025

With beach games, live music, kids’ zones, and a lively vendor marketplace, PB Fest is all about SoCal community spirit. Families spend the day exploring booths and local programs.

Why preschools should be there: It’s one of the best opportunities to meet families in a casual, fun setting — perfect for handing out flyers, hosting simple kids’ crafts, or sponsoring an activity zone.

🎨 Escondido Grand Avenue Festival

When: October 19, 2025

One of the longest-running community festivals in North County, this event features local artisans, food vendors, live entertainment, and a dedicated Kids Zone.

Why preschools should be there: North County families turn out in full force for this event. It’s a great chance to meet parents from Escondido, San Marcos, and Poway who are looking for trusted early-education options.

🎶 BirdStock Music Festival

When: October 25, 2025

JollaBirdStock combines live music, food, and local businesses in a laid-back, family-friendly atmosphere.

Why preschools should be there: The music-festival vibe attracts creative, community-minded parents — a perfect audience for preschools that highlight play-based or arts-focused learning.

🏙️ Gaslamp Artisan Market

When: October 18–19, 2025

A weekend showcase of local artisans, food vendors, and performers in the heart of downtown.

Why preschools should be there: Many families living and working downtown attend this market on weekends, making it a great spot for preschools targeting urban parents or promoting enrichment programs.

💬 Why Festivals Matter for Preschools

Local festivals aren’t just about handing out flyers — they’re about building community presence. Families get to meet your team face-to-face, experience your warmth, and remember your name long after the event ends.

With Preschool Connect, you don’t have to worry about logistics — we handle event registration, booth setup, and marketing so your preschool can simply show up and shine.

🌟 Let’s Get You Out There!

San Diego families love connecting with local preschools and programs at these community events — and we love helping you make that connection happen.

📲 Ready to join the next event? Visit PreschoolConnect.org to see upcoming festivals and learn how we can help your program stand out in the community.