🌟 How Preschool Staff Can Shine When Meeting Families at Events

Community events are such a great way for preschools to meet new families, share their story, and show what makes their program special. But here’s the thing — it’s not just about the setup or the craft table. It’s about the people behind the booth!

When your team shows up with warmth, confidence, and genuine enthusiasm, families feel it. That’s what makes your preschool stand out.

Here are a few simple ways your staff can truly shine when meeting parents and kids at community events:

1. Start with a Warm, Friendly Welcome

You only get one first impression, so make it count! A kind smile and cheerful hello can instantly make families feel comfortable. Encourage your team to keep it light and genuine with openers like:

• “Hi there! Are you enjoying the event today?”

• “Would your little one like to join in our craft?”

A warm welcome shows that your preschool is a place full of kindness and connection.

2. Know What Makes Your School Special

Parents love hearing what makes your preschool unique. Make sure everyone on your team knows the key details — like your philosophy, age groups, curriculum, and what families love most about your program.

Confidence comes from being prepared, so a quick team huddle before the event (or even a cheat sheet of talking points) can go a long way.

3. Make It About the Families

The best conversations happen when your staff listens more than they talk. Parents want to feel heard, not sold to. Encourage your team to ask questions like:

• “How old is your little one?”

• “What kind of preschool experience are you looking for?”

When families see your genuine interest, they’re more likely to remember you and feel connected to your program.

4. Share Real Stories from the Classroom

Facts are great — but stories are what parents remember. Instead of listing features, have your team share little moments that show your preschool’s heart.For example:

“We had one child who was so shy at first, and now she’s the first to sing at circle time! Watching that confidence bloom is why we love what we do.”

Stories like this help parents picture their own child thriving in your care.

5. Let Confidence Shine Through Body Language

Even when it’s busy, staying calm, smiling, and making eye contact shows confidence and warmth. Encourage your team to stand tall, keep their energy positive, and enjoy the moment. A friendly presence speaks louder than words.

6. End with a Simple Next Step

Don’t let great conversations end too soon! Before families walk away, make it easy for them to stay connected. A few easy ways to do that:

• Hand them a brochure or card

• Share a QR code to book a tour

• Invite them to follow your social media

Something as simple as, “We’d love for you to visit our school — here’s how you can schedule a tour!” keeps the door open.

7. Celebrate and Reflect After the Event

Once the event wraps up, gather your team and talk about what went well. What questions came up the most? What did families seem excited about? Celebrate everyone’s effort — those small wins help your team feel confident and ready for next time!

💬 Final Thoughts

When your preschool staff brings warmth, energy, and genuine care to each conversation, families notice. It’s those real, heartfelt connections that make your preschool stand out — and help families say, “That’s exactly where I want my child to be.”

📲 Ready to join the next event? Visit PreschoolConnect.org to see upcoming events and learn how we can help your program stand out in the community.